When Apple first came out with its iPhone and the App concept, every decent app made it to top 25 apps at least for a short period of time which was bringing a lot of revenue to those who made them. Since then, we have seen 5 versions of the iPhone and the 6th version, iPhone 5, is coming out.  Business Insider reported that if apps in the App Store keep their download rate, there will be 25 billion apps downloaded in 2012 while having up to 650,000 apps available. Now, this is a massive number for developers who are entering the world of apps. Competing with such a large number of Apps is not easy and very soon, there will be more and more demand for alternative ways of promoting.

Four reasons why paid search will be demanded in not so distant future:

• Top 25 apps is not the only category used to download apps

Taking your app to Top 25 apps is extremely difficult and regardless of having this prestigious recognition on your app, based on BI Intelligence report, 63% of people are interested in new apps.

• 3rd party promotion channels

Developers are desperate to promote their apps and there are alternative ways of doing it; however, none of them appear very effective. There are people out there who identified the need of app promotion already. These entrepreneurs offering app promotion services face the problem of starting a new business which takes quite some time to make it successful.

• Apple understanding the need

Developers prefer the iOS platform due to monetization; however, if their apps are lost in the ocean of the App Store, monetizing will become much more difficult. Apple bought app search platform called Chomp and is getting ready to solve this problem. 

• Mobile paid search will change the whole game

Paid search will bring benefits to all parties. Developers will get a dynamic promotional channel and a new way of how to engage with consumers. Consequently, this will be another source of revenue for Apple. It is a win-win solution.
As it was mentioned earlier in my blog, there are 3rd party websites that use paid searches; however, if they have not established a strong presence on the Internet, the whole purpose of using them is diminished.  Having the possibility to promote apps will be definitely interesting to see in the world of apps; however, having an app in three different app stores and coding it only once is still an unbeatable solution. Coding in Moscrif increases productivity, saves time and most importantly, increases revenue. Code once, port to many. Start using Moscrif today.

source: Business Insider