Nowadays, people are using these devices for different actions and smartphones or tablets became one of our best friends. As the mobile market is growing rapidly, so is the competition of the biggest players in this field. The war between the 2 strongest players, Apple and Samsung has already cost billions of dollars and still counting.
People just love to be connected with their best friends and family members. Mobile devices are designed to attract different set of people, so everyone can find something useful. Application stores are stuffed with different apps that are making our daily life easier. The most common and popular features are undoubtedly games and apps, instant messaging, social networks, cameras and many others.
Different applications are targeted to a different set of people. However, mobile games are able to bind together all age groups and both genders. Because developers are eager to reach such a large group of users, there is no wonder that mobile games are being developed so rapidly. Therefore, companies are looking for mobile games development services to create engaging game and to monetize it in the end. Everyone is inspired by the “Angry Birds” success story.
Years ago, these games were developed solely for chosen platform such as Android, iOS or Windows Phone. Each one of these has some pros and cons and is able to reach a different audience, so the developers had to choose wisely to spend their money. However, many new platforms were developed and creating native games became extremely inefficient.
As a solution, developers started to use cross-platform suites allowing them to safe both, time and money. These suites or SDKs are designed specifically for mobile developers allowing them to publish the game to all common mobile platforms with just one code base. This approach is not only saving the most valuable resources, but also allows reaching the largest group of mobile users possible. Once a proper monetizing model is implemented, the money invested in the development are being earned back almost immediately.