Every programmer has its own preferences and every company making applications has its own focus on the specific niche of the market in which they operate. Therefore, it might be a little difficult to determine whether developing apps in native way is more beneficial than making Web apps. Every coin has two sides and there are pros and cons to native apps and web apps as well.

To determine which solution is the best for your business you have to understand your customer base, the devices they use and the purpose of your application. For example, if you are looking into e-shop app development and your customers use mostly iPhones than you are better off having a native app. Why? Because users are very picky about where they shop and even a short delay of the page upload could ruin the entire shopping experience. However, what really matters is the conversion rate. In other words, if your customers do you use your app and the app is serving its purpose by creating more revenue then you made the right choice.

In addition, companies making this decision have to be aware that they are getting the full package that comes with either solution. They have to decide what marketing strategies need to be implemented and how the app will be distributed in order to deliver best results.

Web applications have the advantage of the search factor. Users can search for their favorite website, service or product, by simply using a web browser so the distribution is pretty much straight forward. The downfall of choosing this route is the same as with regular websites. People usually pick from top five searches and mobile screen makes this experience even more difficult considering the size of the screen. On the other hand, native apps might be more difficult to distribute since they have to go through an application approval process but people are usually loyal to their brands (unless they experience something negative from that particular company) and caring the company’s app everywhere they go will even increase their brand loyalty. Also, they might be more willing to visit this app also on more casual basis since the access is simplified to one tap.

Some people might argue that development of native apps is much more costly since applications have to be developed separately for each platform. This is where Moscrif comes very handy because it provides native solution with only one code base for Apple iOS, Android, Samsung Bada, Nokia Symbian, and Windows Mobile. Consequently, maintenance and upgrading is much more cost effective and time efficient.

Why Are Native Apps Better?

• they use the full potential of the device with very low delay occurrence
• increase brand loyalty
• provide better conversion rate
• more room for feature implementation
• can be used on more occasional basis and can be considered as a source of entertainment 
• easy to maintain and upgrade with cross-platform